What is it about women and yogurt, or more specifically, yogurt commercials targeted at women?
Have you noticed that most of these TV ads feature young-ish, attractive women eating yogurt with such giddy, childish joy, you'd think they were toddlers spooning ice cream. Watch the next one you see carefully - it's nauseating.
If they're not laughing and dancing about how wonderful their yogurt-filled life is, or talking about how yogurt is just every bit as as good as cheesecake, or subtly reminding you that pooping regularly is hot:
http://www.youtube.com/watch?v=CxASvaM7kHQ
--My fave part is the woman 'tiger' pawing at the yogurt.
Then they are having a moronic conversation comparing yogurt to life events typically associated with women. Surely you remember this one:
http://www.youtube.com/watch?v=Emp_CtPy1Gw
--And who eats yogurt after a wedding reception?
Currently the worst one of all, this woman downs a supposedly decadent (but not fattening!) Dannon Light yogurt in a supermarket and then gives a grossly, sexually 'naughty' look. Sorry, but this woman makes me want to call Chris Hansen, not buy yogurt:
http://www.youtube.com/watch?v=dftDBFwY2Lk
I found lots of other women that are annoyed by this as well. Here's a hilarious little video to sum it all up, and she makes a similar point about the wedding:
http://current.com/items/88941392_sarah-haskins-in-target-women-yogurt-edition.htm
The second most targeted group seems to be kids. Are there any yogurts targeted to men? I don't know of any. Just women and children. I think there's an untapped market of constipated, bloated men out there looking to indulge in a guilt-free treat.
Let's come up with some awesome manly names for yogurt marketed to men...post away.
8 comments:
Bro-gurt.
Ok...I was trying to cheat and did a search for male yogurt. It didn't help, but I found this...
http://au.answers.yahoo.com/question/index?qid=20081212174513AAiN1Tu
What the hell?
Don't forget to read the poem.
Oh boy.
Wait, that makes me think...
Boy Yo Boy - Light
I hate yogurt. It's dumb.
Yo-Playa!
I've seen one more male-oriented yogurt commercial. The guy is on the phone bragging about all the "desserts" he's been eating. He also says he hasn't gained any weight and that it must be his high metabolism. His wife then catches the conversation and kind of calls him on it. Not sure what brand it is, but it's one with lots of "decadent" dessert-type flavors. I'm not a fan of yogurt, though I did try a couple of the Whipps that had been frozen. They weren't bad, but they certainly weren't "orgasmic" ;)
I've seen that one too...you think it's an attempt for women to buy more yogurt in hopes their guys will eat more? Hee hee.
I keep forgetting to add here...not that it was a contest, but I think Tanja gets props for Yo-Playa!
"Are you a playa? Do you like to break it down with the ladies, but sometimes your gut just don't wanna get down wich you? Try Yo-Play for a week. You'll be back to regulatin and droppin bombs and big pimpin like your old self, Playa."
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